How many leads are coming in?
How many turn into calls?
How many become clients?
What's your real revenue (not just what you think it is)?
Where are you leaving money on the table?
Which parts of your funnel need fixing?
Are you undercharging?
Are your systems costing you clients?
What's really needed to hit your income goals?
Do you need more leads, or just better conversion?
Where should you invest first?
What's the smartest path to scale?
Where are you wasting time?
What should you automate first?
How can you serve more clients in less time?
What's your real hourly value?
How fixing your follow-up system affects revenue
How automation impacts client value
How better systems create more referrals
How small tweaks create big results
Analyzing your numbers
Finding hidden opportunities
Showing you what to fix first
Giving you a clear growth path
Think of it like a funnel:
You're getting 100 leads each month- these are potential clients showing interest
About 30% of these people book a call with you- so that's 30 people- From those 30, about 80% actually show up - so you're talking to 24 people- And you're closing 40% of those conversations - giving you about 9-10 new clients- Each client is paying $2,000, so you're bringing in around $19,200 in monthly revenue
After your $1,000 in expenses, you're profiting about $18,200
Now, where do you want to go? Your Empire Goals show that:- You're aiming for $15,000 in monthly income- You want to work with 15 clients per month- You'd like to work 25 hours per week (instead of being swamped)- And you're thinking of charging $3,000 per package
Here's where it gets interesting - the Advanced Metrics show the hidden potential in your business. You're probably:- Getting some clients to buy additional services (upsells)- Having clients refer their friends- Keeping clients for several months
This is why we track things like:- How many clients buy additional services (Upsell Rate)- How much extra they spend (Upsell Value)- How many clients refer others (Referral Rate)- How long clients typically stay (Avg. Client Months)
Each of these factors dramatically impacts your real revenue. For example, if:- 30% of your clients buy a $1,000 upsell- 20% refer new clients- Clients stay for 6 months on average
let me show you how these numbers paint the picture of your growth path...
Looking at your current setup, you're converting about 9-10 clients from 100 leads. Now, to reach your goal of 15 clients, we need to look at two paths:
1. The Simple Math Path:- You need 5-6 more clients per month- At your current conversion rate, you'd need about 60 more leads- Based on your marketing costs, that's roughly $1,200 more in ad spend- BUT... this is actually the expensive way to grow
2. The Smart Growth Path:Let's look at the hidden opportunities in your current numbers:- If you're closing 40% of people who show up, but only 80% show up for calls...- And only 30% of leads book in the first place...- There's a lot of money being left on the table!
For example:- If you improved your booking rate from 30% to 40% (through better lead nurturing)- And your show rate from 80% to 90% (through better reminder systems)- While keeping the same 100 leads...- You'd get 14-15 clients WITHOUT spending more on marketing!
Then factor in your upsells and referrals:- If 30% of clients buy a $1,000 upsell, that's an extra $2,700-$3,000 monthly- If 20% refer new clients, that's 2-3 extra clients without marketing cost- If clients stay for 6 months, each client is worth way more than just $2,000
This is why we track your:- Marketing ROI (are you getting the best bang for your buck?)- Client LTV (the real value of each client over time)- LTV:CAC Ratio (are you spending the right amount to get each client?)
Here's where it gets really interesting - let's talk about getting you down to that 25-hour week while actually making MORE money!
Look at how you're spending your time right now:- 35 hours on admin work (that's almost a full work week just on paperwork!)- 25 hours on marketing and content- Only 8 hours actually coaching clients- And a tiny 2 hours on growing your business
Here's the crazy part - you're spending 60 hours on admin and marketing to support just 8 hours of client work! That's like having a full-time job just to support a part-time coaching business.
But let's connect this back to your numbers:- You've got 9-10 clients- Each needs scheduling, follow-ups, content, materials- You're creating everything from scratch- You're manually following up with leads- You're personally handling all the marketing
Now, here's where the magic happens. Remember those Advanced Metrics?- Your upsell rate shows clients want more from you- Your referral rate shows they love what you do- Your client lifetime value shows they stick around
So what if we flipped the script?
Instead of 35 hours on admin:- 2 hours with automated scheduling- Client portal for resources- Automated follow-ups- Systematic onboarding
Instead of 25 hours on marketing:- 4 hours overseeing automated content- Systems running your lead nurturing- Automated email sequences- Repurposed content strategy
This frees you up for:- 24 hours of high-impact client sessions (triple your current capacity!)- 10 hours actually growing your business- Better client experience- Higher conversion rates- More referrals- Better results
The best part? This isn't just about working less - it's about being more effective. When you're not drowning in admin:- Your closing rate goes up (better prepared for calls)- Your show rate improves (better systems)- Your client results get better (more focus)- Your referrals increase (happier clients)
Here's where it all comes together - how spending money on automation actually makes you more money while working less.
Right now, you're spending around $2,000 on marketing:- $1,000 on ads- $200 on basic tools- $500 on some team help- $300 on other stuff
But look at what's eating your money indirectly:- You're spending 35 hours on admin that could be automated- That's time you could spend with more clients- Or developing higher-ticket programs- Or improving your conversion systems
Let's do the math on automation investment:- Good automation tools might cost $500/month- A solid VA might be $1,000/month- Better CRM system another $200/month
Sounds expensive, right? But watch this:- These tools save you 33 hours a week- At your current rate ($2,000 per client), just ONE extra client pays for all of it- And you're freeing up time for 2-3x more clients
The real ROI comes from:1. Higher Conversion Rates: - Automated follow-ups never forget - Perfect timing on every touchpoint - Consistent nurturing of leads
2. Better Client Experience: - Instant access to resources - Systematic check-ins - Professional systems
3. More Upsell Opportunities: - Automated offers at the right time - Better tracking of client progress - More time to create valuable add-ons
4. Increased Referrals: - Happier clients = more referrals - Systematic referral requests - Time to actually nurture relationships
The end result?- Your 9-10 clients could become 15-20- Your $2,000 package could easily be $3,000- Your upsell rate could double- Your referral rate could triple
And the best part? You're doing it all in 25 hours instead of 70.
Client Sessions (15 hours):- 10-15 focused client calls- No rushed sessions- Actually energized for each call- Time to review client progress before calls- Quality notes after each session
Marketing Oversight (4 hours):- Instead of creating everything...- You're reviewing AI-generated content- Approving automated email sequences- Fine-tuning ads that are working- Strategic planning, not manual posting
Admin Time (2 hours):- Quick check of automated systems- Reviewing metrics and dashboards- Handling any special cases- VA handles everything else- Systems run on autopilot
Business Development (4 hours):- Creating new programs- Improving your offers- Strategic partnerships- Testing new ideas- Actually growing instead of surviving
Here's what's NOT in your week anymore:- No more late nights scheduling calls- No more chasing payments- No more manual email follow-ups- No more "where's that document?"- No more social media scramble
A typical day might look like:- 3 client calls (focused and energized)- 30 minutes reviewing automated systems- 45 minutes on strategic growth- Everything else? Handled by systems
Your revenue is higher
Your clients get better results
You're not exhausted
You have time to innovate
You actually enjoy your business again!